Nov 14, 2014


KITSCHEN Celebrates the 40th Anniversary of the World’s Most Famous Kitty Cat
With an Exclusive Collection

Probably just about everyone in the world, or those with access to TV, newspapers etc know about Hello Kitty and cannot resist her cuteness.  I am one of her many fans. I have known her since I was a little kid, maybe 5 or 6 and adored her. She is after all so very cute despite being a little weird... hmmm... a cat with no mouth??? 

But nevertheless, there is no denying she is an icon. I adore her boyfriend too, Dear Daniel...Anyway, KITSCHEN is proud to announce the collaboration with the ever popular fictional character, Hello Kitty. In conjunction with Hello Kitty’s 40th anniversary, KITSCHEN launched its exclusive Hello Kitty themed collection with inspiration from the wild. 

This amazing exclusive Hello Kitty themed collection features a wide range of silhouettes that brings out the rock and roll, and funky side of Hello Kitty. The collection includes maxi column dresses, stretchable knit covers, cropped tops, oversized tops, mini dresses, denim shorts and baseball jackets. 

Drawing inspiration from the wild, the exciting collection features Aztec and Tri-colour leopard prints in a variety of ultra-fashionable colours, ranging from Pink, Turquoise, Grey and Black. A variety of fabric materials are used in producing the silhouettes, which ranges from jersey, PU leather, fleece, sequins, neoprene, netting and denim. These exciting pieces of the Hello Kitty themed collection will leave KITSCHEN’s wearers thrilled with a whole lot of fun to play mix and match with the pieces.

The collection will feature four limited edition pieces which include a PU baseball jacket with sequined sleeves, hoodie with ear tops, neoprene jumpsuit with PU leather shorts and an embroidered umbrella skirts which allow Hello Kitty fans to embrace their wild and edgy sides.

KITSCHEN’s Head of Marketing, Tan Ai Lee said, “KITSCHEN is all about celebrating individual’s fashion identities. With the latest Hello Kitty themed collection, KITSCHEN is able to showcase a wilder and more mature side of Hello Kitty fans. I believe Hello Kitty fans would be elated to see how we transform this cartoon character into fashionable clothes that even the older youths can enjoy. Age does not matter, as long as you are a Hello Kitty fan, we have something that would fit you.”

You all know how expensive Sanrio's Hello Kitty range of products are.. Now you can wear the Hello Kitty themed collection by KITSCHEN which is so affordably priced between RM39.90 to RM159.90.. What are you waiting for go and get one now... you know you want to... 

My little girl and I were all agog and impressed with all the beautiful patterns and items we had a hard time choosing what to get..... If I could, I would have at least bought half of the collection...

Check out more of the collection at : 

Or check out their facebook at kitschenfashion 
or instagram @ ohmykitschen

Sanrio Hello Kitty made an appearance at KITSCHEN’s launch event and witnessed the launch of KITSCHEN’S Hello Kitty collection. Her presence received overwhelming response from fans and guests.

To celebrate the launch of its exclusive collection, KITSCHEN is organising a ‘KITSCHEN Loves Hello Kitty’ contest from November 15th to December 15th, 2014. Customers who purchase any Hello Kitty items are entitled to one entry token. 10 lucky winners will be selected at the end of the contest period. 2 x Grand Prize Winners will each win two Special Hello Kitty Meet & Greet passes, two admission tickets to SANRIO HELLO KITTY TOWN Nusajaya and one RM500 KITSCHEN cash voucher. 8 x Consolation Winners will each receive two admission tickets to SANRIO HELLO KITTY TOWN Nusajaya and one RM200 KITSCHEN cash voucher.

 Apart from that, customers with purchase of RM50 and above worth of KITSCHEN’S Hello Kitty Collection are entitled to a 20% discount on SANRIO HELLO KITTY TOWN Nusajaya admission tickets.

SANRIO HELLO KITTY TOWN Nusajaya is the first SANRIO HELLO KITTY TOWN theme park outside of Japan. SANRIO HELLO KITTY TOWN Nusajaya consists of various walk-through attractions, as well as interactive activities and rides based on the iconic Hello Kitty character.

For more information or ticket purchase for SANRIO HELLO KITTY TOWN Nusajaya, kindly visit For news and updates follow

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