Nov 4, 2014

Unlocking Magical Experience Through Reading

McDonald’s will be hosting a nationwide campaign to promote the passion for reading amongst Malaysians. It is part of McDonald’s nation building effort to nurture a generation who loves to read.
The campaign involves 50 family restaurants and 10 flagship family restaurants across Malaysia playing host to exciting reading activities for six weeks starting from 9 Oct 2014 to 16 Nov 2014.

In conjunction with this campaign, McDonald’s Happy Meal will offer customised story books for the very first time. The books include The Magic School Bus Series by Scholastics and The Watch Me Grow series by DK Publishing. This promotion is available until 19 Nov 2014.
Highlights in the flagship family restaurants
ü  Store Dress Up
Flagship family restaurants are thematically dressed up based on the characters from the story books.
 
ü  Ronald McDonald Reading Corner
Via a partnership with Scholastic Malaysia, Ronald McDonald Reading Corners will be set-up at 50 Family restaurants. The Reading Corner will be located within the Playland area
 
ü  Ronald McDonald Champions Reading
Families can enjoy animated story telling time hosted by Ronald McDonald. He has some favourite stories under his belt, namely - The Lion & the Mouse, The Pumpkin & the Witch, The Piped Piper and The Boy Who Cried Wolf.

ü  Story Telling contest
The excitement continues with the hosting of weekly story telling contest at the flagship family restaurants. Participation is open to children between the ages of 7 to 10 and it’s limited to 10 entries per day. Winners will receive gift certificates and book sets.

ü  Fancy Dress Competition
Children can dress up as their idol - princess, superhero or as their favourite character from the Happy Meal book series. Winners will receive gift certificates and book sets.
Calendar of activities
Week 5 Programme
Date
Venue
Time
Agenda
Friday,
7 Nov 2014
Mt. Austin, JB
10.30am


·         Registration and activity sheet
·         Fancy dress contest
·         Story Time with Ronald
·         Prize presentation and photo session
Permas Jaya, JB
2.30pm
Kota Bharu, Kelantan
3.30pm
Saturday,
8 Nov 2014
Taman Sutera, JB
10.30am
Mutiara Rini, JB
2.30pm
Kota Damasara
1.00pm
Banting
3.30pm
Sunday,
9 Nov 2014
Api-Api, KK
10.30am
Kangar
10.30am
Jalan Sulaman, KK
2.30pm


Week 6 Programme
Date
Venue
Time
Agenda
Friday,
14 Nov 2014
Ulu Tiram, Johor
10.30am
·         Registration and activity sheet
·         Fancy dress contest
·         Story Time with Ronald
·         Prize presentation and photo session
Masai, JB
2.30pm
Sri Kerteh, T’ganu
2.30pm
Saturday,
15 Nov 2014
Kulai, Johor
10.30am
Taman Ungku Tun Aminah, JB
2.30pm
Juru, Prai
2.30pm
Sunday,
16 Nov 2014
Batu Kawa, Kuching
10.30am
·         Registration and activity sheet
·         Fancy dress contest
·         Story Time with Ronald
·                  Prize presentation and photo session
Tabuan Jaya, Kuching
2.30pm
Sunday,
16 Nov 2014
Rawang
9.30am
·         Registration and activity sheet
·         Story telling contest
·         Fancy dress contest
·         Story Time with Ronald
·         Prize presentation and photo session
Kota Damansara
1.00pm
Bandar Puteri, Puchong
4.30pm

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